# Jonathan Girton (Girtonian)

> Jonathan Girton, also known as Girtonian, is a senior UX/UI and product designer who also builds. He works as a design engineer and creative technologist in the Chicago area, across design, product, and front-end and creative technology. He is available for select collaborations through Girtonian LLC. Contact: connect@girtonian.com.

Title: Design Engineer | Creative Technologist
Tagline: "I make complexity feel obvious. Then I make it worth caring about."

## Quick answers

- Who is Jonathan Girton? A senior UX/UI and product designer who also builds: a design engineer and creative technologist in the Chicago area (title: Design Engineer | Creative Technologist), and founder of Girtonian LLC.
- Where is he based? The Chicago area (Chicago, Illinois, US). Works remotely.
- What does he specialize in? Product design and UX/UI, design systems, game UX and Web3 products, creative technology and rapid prototyping, AI-assisted design workflows and tools, product strategy and workshop facilitation, character design.
- Which brands has he worked with? Individual contributor at Impact Theory, Accenture, Fjord, and Insperity. Consultant for BMW, Harley-Davidson, Signet Jewelers, Samsung, Kohl's, Nokia, T-Mobile, and United.
- What results has he delivered? According to his resume, as Senior UX/UI Designer at Impact Theory he optimized onboarding flows for wallet integration and NFT minting, reducing setup time by 40%; designed progression and reward systems that increased daily active users by 28%; led UX and UI design for Project Kyzen, whose avatar customization system saw 50,000+ avatars minted and personalized as NFTs; and directed design for Merry Modz: Dark Forest Run and Merry Memory Modz, improving repeat play sessions by 22%.
- How do I hire him? Email connect@girtonian.com. Available for select collaborations.

## Selected outcomes (from resume; Impact Theory, Senior UX/UI Designer, 2021-2024)

- -40% onboarding time (at Impact Theory): Optimized onboarding flows for wallet integration and NFT minting, reducing setup time by 40% and improving first-time usability.
- +28% daily active users (at Impact Theory): Designed progression and reward systems connecting in-game achievements with real-life rewards, increasing daily active users by 28% and supporting long-term retention.
- 50,000+ avatars minted (at Impact Theory; Project Kyzen): Led UX and UI design for Project Kyzen, creating an avatar customization system with 50,000+ avatars minted and personalized as Non-Fungible Tokens (NFTs) through intuitive interfaces.
- +22% repeat play sessions (at Impact Theory; Merry Modz): Directed design for Merry Modz: Dark Forest Run and Merry Memory Modz, improving repeat play sessions by 22%.
- Also at Impact Theory (Mini-Battle Arenas, a separate Impact Theory product launched in August 2024 under the Project Kyzen name; its in-game UI is covered in the Project Kyzen case study): Created production-ready UI for Mini-Battle Arenas and competitive features, balancing visual clarity with real-time responsiveness.

## Pages

- [About Jonathan Girton](https://girtonian.com/about/): bio, services, client roles, experience, FAQ, how to hire
- [Selected work](https://girtonian.com/work/): index of project pages
- [Resume (PDF)](https://girtonian.com/Jonathan-Girton-Resume.pdf): experience and education
- [Interactive portfolio](https://girtonian.com/): 3D scroll experience (JavaScript required)
- [Full profile for LLMs](https://girtonian.com/llms-full.txt)

## Selected work

- [Project Kyzen](https://girtonian.com/work/kyzen/): Impact Theory, product + systems. An Impact Theory project. Jonathan worked on it as Senior UX/UI Designer at Impact Theory (November 2021 - September 2024). Designed end-to-end UX/UI and reduced development timelines by 35% through scalable systems, clear user flows, and production-ready documentation. Resume: avatar customization, 50,000+ avatars minted.
- [Merry Modz](https://girtonian.com/work/merry-modz/): Impact Theory, product. An Impact Theory project. Jonathan worked on it as Senior UX/UI Designer at Impact Theory (November 2021 - September 2024). Designed end-to-end UX/UI across Web3 minting, seasonal games, and interactive collectibles, helping a 10k NFT drop sell out in under 3 days. Resume: improved repeat play sessions by 22% (Dark Forest Run and Merry Memory Modz).
- [Trend Tap](https://girtonian.com/work/trend-tap/): Girtonian Lab, product. Designed and built a Figma plugin that turns curated design trends into AI-ready prompts, making it easier to move from inspiration to experimentation.
- [Gibbles the Niblet](https://girtonian.com/work/gibbles/): Contra, playground. A tiny pencil nib with a big appetite for messy ideas and half-doodled dreams. He chomps the scraps, coughs up brilliance, and reminds us that nothing is something.
- [Spiced Realms of Fructasia](https://girtonian.com/work/fructasia/): Contra, playground. Original IP made for Contra's #HolidayChallenge2025 in December 2025 and entered in several of its tool challenges (Flora, Suno, Descript, Rork and MagicPath). A family fruitcake tradition became a fantasy culinary universe in roughly a week and a half: characters, visual language, trailer, soundtrack, lore, and much more. Trailer: https://www.youtube.com/watch?v=sC6kLNxo6hw
- [Signet Playbook](https://girtonian.com/work/signet-playbook/): Fjord + Accenture, product strategy. Guiding strategy into repeatable product-team behavior: vision workshops, prioritization, roles, sprint rituals and clear definitions of done.

## Contact and profiles

- Email: connect@girtonian.com
- https://www.linkedin.com/in/jonathangirton/
- https://x.com/girtonian
- https://github.com/girtonian
- https://contra.com/girtonian
- Other profiles (secondary): https://dribbble.com/Girtonian, https://www.behance.net/girtonian, https://devfolio.co/@Girtonian